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BLOG082307
The new Safeway Market on the waterfront in Astoria has the most magnificent view from the parking lot: the lower Columbia River in all it’s glory- complete with passing ships- on one side, and the wooded highlands interspersed with cozy homes on the other. Other than the parking being a bit tight, it is immaculate.
In we go. Newspapers racks: locals, nationals, SF Chronicle, NY Times, freebie arts weeklies, a Starbucks on the left and the deli on the right, bottle wines close-by. It feels alive.
Uh, oh… this is weird: everyone smiles and says hello. Not just on one aberrational visit, mind you, but every time I go in there this happens. “This can’t be…” my brain screams in objection, “…this many people working in this business cannot constantly be in such good spirits”.
What is happening? The consensus of opinion I have gleaned from casual conversations with female shoppers is ‘yes, they are so very nice here- sometimes almost too nice’. It is like something from a Monty Python episode.
I
My internal radar peaks: could it be a corporate policy that all employees behave in this manner? Always? Hmmmmmmm, I wonder.
Two months after my first Safeway encounter I am told by young John that while in college his roommate was an employee of Safeway, and revealed that they do have a ‘PROXMITY RATIO POLICY’, one that requires all employees to stop what they are doing and to smile and say hello- ask if they can be of assistance- when a customer gets within a designated proximity to them. Now, it makes sense.
Mark Twain’s ‘Three Rules For Playing Poker’ come to mind:
‘1. know all the rules of the game;
2. know the depths of all the players;
3. don’t bluff, unless it is on the first hand and you want to get caught’.
Personally, I find the play with the crows a more pleasurable experience. “… uh no, I don’t have a Safeway Card, but, thank you for asking”. It is infectious.
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